Press Office

Monday, March 10, 2014

OEX Group develops division of marketing strategy and creation

OEX Group , offering among other business services in the field of marketing and sales support , expands its portfolio of solutions for marketing strategy and creative. The new department, functioning under the brand name Bluecloud form Monika Donner and Łukasz  Janowski . Newly acquired competencies enable the Group to offer customers a unique OEX market operating range of sales and marketing processes .

Bluecloud is a brand that was founded in OEX holding structure , in order to provide customers with even more comprehensive service . The new offer is based on the concept of the “cloud” , focusing the widest network of competence in the field of sales and marketing support . Resources will be selected for each specific project , which will eliminate fixed costs and increase the flexibility and efficiency of operations for its clients.

An extensive range of OEX Group will enable comprehensive support sales processes and marketing from concept development activities , preparation of graphic design , production materials , by providing the people and the infrastructure necessary for the implementation of specific activities to logistics , online activities and promotional campaigns, BTL and TTL .

In such a model Bluecloud department will implement customer projects of field marketing, promotions, events, loyalty programs , rebranding and outdoor advertising .

Development of competence is a natural step towards the development of OEX Group . Creating a strategic department – creative has allowed us to build a unique offering in the market . Currently, customers can entrust our company handling the whole process of sales support , without the need to cooperate with a number of external suppliers . It is both a convenience , as and measurable cost savings – says Artur Wojtaszek , Executive Vice President of OEX Group .

The core Bluecloud a team of experts with years of experience in the advertising industry . At the head stand Łukasz Janowski and Monika Donner , who implemented projects for brands such as Coca -Cola , Nestle , Polsat , Amica , USP Health and Bosch .
Luke Janowski recently – as Managing Director – responsible for rebranding Linea Recta Poland in Unique One and the establishment of a new company Unique interactive Digital. For over five years he worked in the structures PMPG SA ( On the publisher among others ) agencies BTL Point Group and Nano as Client Service Director . He began his career in Cursor . He graduated from the Faculty of Management at Warsaw University.

Monika Donner repeatedly played the role of creative director , including Polymus BTL agencies , Focus Media Group, K2 and Linea Recta Poland . She has won many awards, including Creature , the Golden Arrow, Golden Eagles , Webstar for the project Volvo XC60 , KTR Bronze in the category of viral marketing and advertising network Grey ‘s press Hyundai.

More information on Bluecloud at: www.blue – cloud.pl

PR & Marketing

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