Cursor runs another project for BaByliss Paris
Cursor (OEX Group) continues to develop cooperation with BaByliss Paris, manufacturer of professional hair styling appliances. For 8 weeks, the company has been implementing a dermatological consultation programme under the name “Odkryj ciało na wiosnę” (Rediscover your body in the spring), aimed at the promotion of IPL hair removal by means of BaByliss Homelight system.
As part of the project Babyliss Homelight IPL, Cursor is in charge of the organisation of expert areas where professional consultants present the functionalities of the IPL hair removal products. The company’s scope of responsibilities covers manufacture, logistics and service of stands. Furthermore, Cursor manages the recruitment and training of the consultants.
Thanks to the location of the stands in popular shopping centres, we are able to reach the target group directly. Our customers value the fact that they are provided with the chance to see and try out the products as well as to receive reliable information – says Marta Liśkiewicz, Marketing Specialist at Babyliss Polska.
At BaByliss Homelight stands, dermatological consultants provide detailed information on the functionalities of Babyliss IPL Homelight appliances and the advantages of light hair removal. What is more, the customers may buy the tested products directly at the stand.
Consultancy provided in the chain stores raises not only brand awareness in the target group, but is also reflected in the sales results. The sales consultants employed by Cursor have an extensive knowledge of the products in order to represent the customer’s brand in professional manner in relations with potential customers – says Łukasz Kołodziejski, Field Marketing Regional Director at Cursor SA.
The project of dermatological consultations will be implemented by Cursor until 12 June 2016. BaByliss Homelight stands will be located in 52 chain stores, such as Media Markt, Euro RTV AGD, Saturn and Media Expert.
Since 2015, Cursor has been providing event organization services to BaByliss Paris and BaByliss Homelight. As part of the cooperation, the company is responsible for the concept and the production of the stands for the brand stylists. Cursor’s area of responsibility also includes comprehensive event logistics, including assembly and disassembly of the materials.